Launched in November 2007, Hops was founded by Matt Kaipuke company director and Pietro Pellicelli Kicksguide 2005 Artist of the year.

Matt was a former player who played in the New Zealand NBL in the early 1990s. Matt was coaching his kids in junior rep basketball in Melbourne when he begun the thought process of developing a unique basketball brand. He teamed up with Pietro who also was a basketball player in Italy. Together they quickly formed a "Synergy" in designing what has become Hops.

Our mission is to offer 'high quality products at affordable prices.' We will acheive this by continually searching for new materials and innovative designs within a cost-effective method.

Point of difference from original design through to our Medial Wing technology give's Hops the ability to grow and evolve as a brand.

Our goal is to become Australia's number 1 basketball brand and grow into a global business.